Today, Apple dropped the price of the AppleTV to just $69, making access to movies, TV shows, live sports, your music and photos, and more—right on your widescreen TV, in up to 1080p HD, even more affordable.

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Apple also announced an exclusive deal to bring HBO to the AppleTV, through HBO NOW. With HBO NOW on Apple TV, you’ll catch every sword fight, laugh, and plot twist in its full HD glory. Get hooked on HBO originals including Game of ThronesSilicon Valley, and Veep — including bonus features and behind-the-scenes extras. You can even watch big premieres the same time they air on TV. With HBO mini-series, documentaries, comedy specials, sports, and hundreds of movies available at any time, you’ll always find something to watch. Subscribe to HBO right from your Apple TV or iOS device — no cable or satellite subscription required. With HBO NOW, you get instant access to every episode of every season of HBO’s award-winning original shows and Hollywood blockbusters. HBO NOW will be available for just $14.99 a month — with no long-term contract or commitment. Sign up on your Apple TV, iPad, or iPhone and get the first month for free.

Swing by GatorTec to pick up an AppleTV today!